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Intro to The Growth System by Growth Element
Intro to The Growth System by Growth Element
November 15, 2022
Business
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Hi, I’m an e-commerce & digital marketing guy.
My name is Etan Efrati, and over the past decade-plus I’ve helped drive growth at venture-scale marketplace businesses like OurCrowd and Freightos, DTC brands like Magnum Bikes, and other internet-scale businesses (combined market value over $1bn).
GrowthElement.io is where I publish my writing, including open source documentation of the growth framework I apply—and which has helped me and my teams manage hundreds of business & marketing experiments, figure out what works, and make more effective decisions.