growthelement.io

My name is Etan Efrati, and over the past decade-plus I’ve helped drive growth at multiple internet-scale businesses like OurCrowd, Freightos and others (combined market value over $1B).

GrowthElement.io is where I document the growth framework I apply—and which has helped me and my teams manage hundreds of marketing experiments, figure out what works, and crank the right growth levers—a method that has helped acquire and retain thousands of paying customers online.