Intro to The Growth System by Growth Element

The Growth System is a framework which gives businesses the ability to manage their growth marketing initiatives in one place—from concepts to outcomes—with a clear picture of what’s working.

The key feature of the Growth System is a workflow designed for founders and operators who wish to grow their business through digital marketing. It is for marketing decision makers who are seeking to improve their decision speed and quality with effective systems, processes and predictive analytics.

One reason we feel compelled to bring the Growth System to market is that we believe:

"Digital Marketing" is a highly complex system of systems which represents nearly infinite opportunity for distributing your products, counting all available growth channels, tactics, markets, funnel stages, etc.

For example, as e-commerce grows to represent more than 25% of all retail sales in the first half of the 2020s, so too do the opportunities to acquire, convert and retain customers using internet-scale marketing strategies and tactics.

Trying to navigate and manage the complexity of your digital marketing systems on a daily basis can be daunting. The work is to understand where a company’s finite resources will contribute towards maximum impact.

The growth system can in theory can be applied broadly to all growth-ready, internet-scale businesses. In practice, there are many variables outside the scope of the growth system which greatly impact its efficacy—including but not limited to the product, team, competitive landscape and macroeconomic conditions.

Ultimately, the purpose of this Growth System is to help individuals and teams leverage their scarce time and resources, and establish a streamlined way to focus and plan growth initiatives. This system has a proven track record of enabling faster and better-quality decision making, and in-turn, measurable business impact.

The Growth System’s key feature is the core workflow , which gives business founders and operators a workflow containing all growth marketing initiatives (usually visualized as a kanban board). The core workflow is designed to help prioritize, launch, track and evaluate initiatives across all marketing channels.

There are two stages "above ground" and four stages "below ground" so to speak, as pictured below.

For a more in-depth intro of the Growth System by Growth Element, you can check out this playlist of overview videos (24-min in total).

Originally posted: October 30, 2022